Reading internet reviews before making a purchase has become an integral part of consumer research. In 2020, 87% of people read local businesses’ online reviews before making a buying decision. That statistic is up from 81% in 2019, which shows tremendous growth…
How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend around 12% of their total budget on promoting their business. Clearly,…
Using social media platforms, like Facebook Messenger, to communicate with customers is a trend that is here to stay. Sixty percent of Americans age 40 and below have used social media messaging services for customer service. Even older Americans are getting on…
Online reviews have completely changed the way people shop for goods and services. Purchases once blindly made after looking at a few photos and reading a product description are now heavily researched. And Google reviews are a big part of…
Google and Yelp are the two largest sources of local business reviews. If you’re wondering how to get more customer reviews, you’re probably wondering which is more important and will have the most significant impact on your business. But before…
