When you receive a glowing review on a site like Google, Facebook or Yelp, of course you want to brag a little. Naturally, you share those positive reviews on your social media, because you’re hoping to attract prospective customers and grow your business. And sharing is always a good thing. But some businesses make the mistake of only sharing positive customer reviews. Here’s how to use reviews—both negative and positive—as a marketing tool that benefits

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos Reputation is a big deal for any business. To achieve the highest level of success for your company, you must pay particular attention to reputation. A good company reputation opens the door to opportunity and provides unhindered access to your ideal client base. Reputation Definition To understand the importance of reputation,

The primary key to the success of any business is building customer relationships. Excellent support and ongoing contact must be a top priority when your goal is a healthy business and continuous growth. Most business owners understand the importance of this relationship, but not everyone knows how to build relationships with customers. First, let’s look at how and why negative relationships evolve. Negative relationships develop when customers feel dissatisfied. And many times the reason they’re

Today, customers’ reviews have become omnipresent. Reviews are visible on Google search as well as on different social media: Facebook, Twitter, Instagram, and more. In case you are new to the online business, then reviews may seem to be a daunting, complicated and challenging task. Many successful companies use customers’ reviews as one of the most powerful and efficient tools to grow their total bottom line. However, there are those businesses who brush reviews off

Undoubtedly, every individual or business can agree that marketing is one of the biggest challenges any start-up will face. So, how can you promote your startup? How to market your business and increase your brand awareness if you have a tight budget? How to tell the world about your business in the most efficient way? It is a complicated task to stand out from the crowd. Businesses should always improve their marketing to get a