Small businesses have had to get creative over the last year in response to lockdowns and evolving customer expectations. I bet you’ve been zigging and zagging since March 2020. So how have customer reviews and ads changed? And how can you continue to adapt to changes in customer behavior? Reviews Have Skyrocketed Reviews matter more now than they did before lockdowns. Not only do people have more time on their hands, but they rely on virtual transactions

Among various methods and strategies to promote your business, social media is right at the top of the list. Social media marketing is a common strategy that businesses use as a lifeline to maintain their status and generate buzz. One popular platform used to incorporate this strategy is Instagram, which has become a staple to many consumers. What is Instagram? Instagram is a powerful social media platform commonly used by many businesses for customer reach

Let’s face it. Scaling your business takes considerable effort. You have to deal with marketing and sales, understanding corporate compliance and taxes, interacting with customers and more. That’s probably why statistics show that 70% of small businesses only survive around ten years. So if you’re putting in the time to grow your business but not seeing the results, don’t give up! Owning your own business isn’t easy. The stress of being responsible for paying yourself

If you’re dreaming of escaping the corporate rat race to be your own boss, you’re not alone. In 2018, the US Small Business Administration reported that there were 30.2 million small business owners in the United States, and that number grows every year. So why are so many people starting small businesses? And, if you do start your own business, how much can you expect to make? What is the average small business revenue? Of

A package that doesn’t arrive on time, a restaurant that delivers the wrong food, the doctor’s office that forgets to log a patient’s appointment… Whenever a customer has a problem with your product or service—or even when they don’t—you run the risk of a bad review. Unfortunately, your online reputation suffers whether your negative reviews are unfairly given or well-deserved. Today we’re sharing not only how to respond to negative reviews, but also how to