How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend around 12% of their total budget on promoting their business. Clearly, getting the word out about your business is an expensive endeavor. And depending on how much you spend, advertising can quickly turn into a high risk/high reward scenario where you stand to gain customers… or

Using social media platforms, like Facebook Messenger, to communicate with customers is a trend that is here to stay. Sixty percent of Americans age 40 and below have used social media messaging services for customer service. Even older Americans are getting on board. About 38% of people aged 41 to 56 have done the same. The convenience is so appealing that consumers want to talk to businesses using chat. According to a recent study, social messaging is the preferred

Online reviews have completely changed the way people shop for goods and services. Purchases once blindly made after looking at a few photos and reading a product description are now heavily researched. And Google reviews are a big part of how buyers get the information that influences their decisions. If you’re wondering whether or not your customers are reading reviews, they are. 9 out of 10 customers consult online reviews before buying. What’s even more impressive is

Google and Yelp are the two largest sources of local business reviews. If you’re wondering how to get more customer reviews, you’re probably wondering which is more important and will have the most significant impact on your business. But before you decide which site matters most, you need to know how important reviews are overall. Why Customer Reviews Are Important Customer reviews influence potential customers and help build your credibility. They also play a role

Like most small business owners, you’re constantly busy, taking care of a variety of responsibilities to keep your business running smoothly. While you might recognize marketing is important, who has the time to learn marketing best practices and employ them? One simple way to improve your marketing efforts is through the power of customer reviews. You can easily use online reviews to help win more business—and we can show you how! Customer reviews are powerful,