When you pass by a busy coffee shop, you probably see a calm and relaxing environment with customers enjoying their coffee and snacks. But you never really know what’s going on behind the scenes! Every business has secrets only the insiders know. So if you’re looking to start your own coffee business, one question you might have on your mind is, “how much does a coffee shop make?” In 2021, there are about 24,000 coffee shops creating

Over the last ten years, Google reviews has gradually come to be an important driver of business. More than 95% of people read online reviews before choosing which company they’ll patronize. So you need to know, when customers Google your business, what do they find? If they don’t find Google reviews, you’re missing out! And, hopefully, they find more than four stars because half of consumers won’t even consider buying from a business with less. Customers also like to see

Online customer reviews are changing customer behavior. Nearly all consumers—93%—now read online reviews before making a purchasing decision. And 91% of 18 to 34 year-olds say they trust online reviews just as much as recommendations from family and friends. These independently written opinions about local businesses are powerful. About 94% of consumers say they’ve avoided a company because of a bad review. Great reviews, on the other hand, can increase sales by as much as 31%. Once you start getting good reviews, what

More than ever business owners are turning to Facebook for many—if not most—of their marketing needs. And that includes Facebook reviews. And why wouldn’t you? Facebook has 2.8 billion monthly active users. Two-thirds of those users (more than 1.8  billion people) access a business Page at least once a week. When you click on one of Facebook’s 200 million business Pages, you’ll see content and other general information that can help you. But if you’re like most people, you’ll head

You might be aware that you should be responding to negative reviews left on review platforms like Google reviews, Facebook reviews and Yelp. But you may never have considered responding to good reviews. Why waste your valuable time on a customer that had a good experience with your business? Establish your reputation There’s no denying one simple fact: your customers—and potential customers—are curious about and aware of your online reputation. Ninety-three percent of consumers read reviews before deciding to