Do you know how to find your Facebook URL? Facebook has become a critical marketing tool for many businesses. More than 200 businesses use Facebook Pages to promote their goods and services to the social media giant’s more than 1.84 billion daily…
Every day, 46%—almost half—of all Google searches have local intent. People are looking for local businesses online on a scale like never before. What are you doing to make sure your company is one they see? At the least, you can…
Reading internet reviews before making a purchase has become an integral part of consumer research. In 2020, 87% of people read local businesses’ online reviews before making a buying decision. That statistic is up from 81% in 2019, which shows tremendous growth…
How much do you spend on marketing? According to the U.S. Small Business Administration, small businesses should invest 7% to 8% of gross revenues on advertising. In reality, most companies spend around 12% of their total budget on promoting their business. Clearly,…
Using social media platforms, like Facebook Messenger, to communicate with customers is a trend that is here to stay. Sixty percent of Americans age 40 and below have used social media messaging services for customer service. Even older Americans are getting on…
